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MailChimp Makes Blasting Inboxes Easy

Stock quotes in this article: MSFT , GOOG , YHOO , AAPL  

Time for a new weapon in war that is e-mail marketing.

Trying to land business using Microsoft(MSFT Quote) Outlook, Google(GOOG Quote) Gmail, Yahoo!(YHOO Quote) Mail, Apple(AAPL Quote) Entourage or any of the dozens of e-mail tools on the market is a serious pain.

On the face of it, e-mail marketing is a lovely thing for small businesses. With a fat e-mail list, one should be able to print money. But converting those potential dollars into cash is an exercise in insanity. ...

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