10 Rules for Quick and Easy PR

By Brad Sugars of Entrepreneur.com



For start-up companies with small budgets, gaining an advantage for your new business or a new product through advertising is both a challenging and risky venture. Once the initial budget is gone, there are seldom second chances.

A good public relations strategy is an alternative to advertising. Effective PR is a cost-effective way to gain editorial exposure for your product, get more leads, generate more sales and build a great brand.

What makes PR so powerful?

In a word: credibility....