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Barnes & Noble Scores an App

Stock quotes in this article: BKS , AAPL  

Barnes & Noble(BKS Quote) is looking for any way to make its digital presence known.

Case in point: The book seller launched an eponymous online application for Apple's(AAPL Quote) iPhone and iPod touch, allowing readers access to exclusive content and customer reviews, as well as information about the more than 50,000 events in stores.

Similar to an Amazon.com(AMZN Quote) application in the works, Barnes & Noble has partnered with LinkMe Mobile, from Evryx Technologies, and Spotlight Mobile so users can simply snap a photo to search millions of products.

The application sure sounds fun and useful -- but how it will help the company's struggling book sales remains to be seen. ...

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