Target Goes Back to the Basics

Target(TGT Quote) is finally realizing a focus on trendy apparel and household items won't do the trick in this economy.

The discounter relaunched its store brand of basic household items like laundry detergent, cotton balls and baby food under the name "up & up."

Private-label brands have been successful lately, since they are generally more profitable for retailers than name-brands and as a result cheaper for consumers. ...