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Yahoo! Plans Major Brand Revamp: Report
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Yahoo!(YHOO Quote) is working on a massive plan to overhaul its brand, a report says.
The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, reports D: All Things Digital, a Web site of the Wall Street Journal.
The new branding of Yahoo!, said several people close to the situation, might be built around the latest relaunch of its main home page design, the report says. The relaunch of the front page was delayed by CEO Carol Bartz when she took over in January and is now slated for the fall. ...
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