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Apple Offers Lesson in Building Loyalty

Stock quotes in this article: AAPL , HPQ , MSFT , DELL , PALM , RIMM  

Apple(AAPL Quote), once again, has the gear heads all a-twitter.

The debut this week of the video-equipped iPhone 3GS raised the smart-phone ante by offering competition for Research in Motion's(RIMM Quote) BlackBerry Storm and the Pre from Palm(PALM Quote). To lure customers on a budget, the company also cut in half the price of its original iPhone.

The new iPhone 3G S.
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