Medtronic Shows Itself Off With a PR Jolt

Sell yourself.

It's an entrepreneurial slogan we've had drilled into us. What we often forget is that it applies equally to a solo-practitioner CPA or corner deli as it does to multinational corporations. Sometimes the public needs a reminder of what you do, how well you're doing it and, most importantly in this economic recession, why you're going to keep getting better in the years to come.

This week, medical-device maker Medtronic(MDT Quote) took the initiative, coming out strong during an analyst day at its Minneapolis headquarters. Faced with a disconnection between the company's stock price and its strong product portfolio, Medtronic defended itself and its future prospects. ...