Hot Dog Sales Sizzle As Makers Embroiled In Suit
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EMILY FREDRIX
MILWAUKEE (AP) — Hot dog sales are set to sizzle as people look for ways to eat on the cheap and the summer grilling season starts. But the scramble to be top dog in the $2.1 billion market has sent the makers of Ball Park franks and Oscar Mayer wieners to court.
The lawsuit focused on advertising and product claims filed this week by Sara Lee Corp., the maker of Ball Park Franks, against Oscar Mayer-making rival Kraft Foods Inc. is the latest turn in the summer wiener wars.
The stakes are big as the peak season for franks begins this weekend. Hot dog sales are expected to rise as consumers keep turning to the cheaper meat, said Janet Riley, president of the National Hot Dog & Sausage Council. But the competition is getting particularly tough as shoppers, looking to save even more money, are trading down to store brands. ...
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