Buy Buy, Baby: A $30,000 Bicycle

"Buy Buy, Baby" is a new Friday feature that explores unique luxury goods and what makes them special. Check back every week for more items to put on your wish list.

You think spending $1,000 on a bicycle is a splurge?

But 10 Franklins will only get you a low-grade aluminum frame that rattles your insides, heavy components that weigh you down and cheapo wheels that fall apart after a few thousand miles.

Plunk down about $30,000. Sure, it might seem absurd to spend as much on a human-powered two-wheeler as you would on a car -- a Ford Mustang GT, even. What could possibly make it worth your money to invest so much in a custom bike? ...