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Germany's Premiere To Relaunch As Sky Deutschland

Stock quotes in this article: BSY  

BERLIN (AP) — German pay TV operator Premiere AG, in which Rupert Murdoch's News Corp. is a key shareholder, said Thursday that it plans to relaunch in July under the new name Sky Deutschland.

Premiere is best known for holding the rights to the Bundesliga, Germany's football league. News Corp. holds 30.5 percent of the company.

The company said the Sky brand has been licensed from British Sky Broadcasting Group PLC, and the switch to Sky Deutschland is subject to approval at Premiere's annual general meeting. ...

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