Twitter Tips for the Engaged Entrepreneur

Today's business executive is overwhelmed by interactive tools, ranging from Web sites to Facebook to LinkedIn to blogs, that can be used to market products and services.

Now comes Twitter, a micro-blogging tool, made famous by actors such as Ashton Kutcher, who tells more than 1 million people a day what he's doing at any given time. My clients are asking me what Twitter is and how it can help their businesses.

Twitter allows people to broadcast messages of 140 characters or fewer to others who choose to "follow" them. More than 10 million people use Twitter. ...