Disney's Stunt Is No Help to the Planet

So here's something that's no doubt inevitable as consumers, especially families, become more eco-aware: environmentalism as publicity stunt.

Walt Disney(DIS Quote) is releasing a movie called "Earth" on Earth Day, which is today, and promising to plant a tree for every nature or Disney buff who sees the movie in its first week of release. I hope it's not the start of a trend, because I don't think such one-off events are really the most thought-out ways to practice to be eco-smart.

The gimmick has gotten a lot of attention from environmental and entertainment blogs. This is good because Disney doesn't include any detailed information about the program on the movie's Web site. It does provide a link for buying tickets. ...