Grab Customers With Long-Tail Keywords

By Derek Gehl of Entrepreneur.com



Keywords are actually whole phrases, and "long-tail" keywords are phrases with four or more words in them.

Here's an example:
Short keyword: ski vacation
Long-tail keyword: honeymoon ski vacation aspen colorado december 2009

You can see that the long-tail keyword is far more specific and focused than the shorter keyword. But is it worth going after something that specific? There can't be that many people searching for it. Exactly.

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