Four Ways to Boost Business With a Blog
By Jason R. Rich
of Entrepreneur.com
If done correctly, a blog can attract a dedicated audience to build upon and share expertise, information, ideas and content, while boosting awareness of your company and brand. If done incorrectly, however, you can leave customers feeling dissatisfied and ready to turn to your competitor. Here are four ways you can leverage a blog:
1. Create friend-sumers. Promote a company, product or service by creating a blog that features how-to advice, news and other information of interest to customers. Through the blog, visitors can post testimonials, feedback, questions and comments, plus participate in surveys.
By taking an informal, non-sales approach, a company can interact with customers, gain useful feedback and build an online audience that can ultimately be directed to the company's main website or retail store.
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