How to Consistently Beat the Market

I recently came back from an ETF conference in Florida where I participated in two panel discussions and sat in on various others. One recurring phrase during the conference was: "You can't consistently beat the market."

I think this statement needs some qualification. It's too limited, and the definition of "the market" is very subjective. And who is the statement referring to? Who's the "you"?

I believe that the market is and can be beaten on a consistent basis. The problem is identifying how and by whom.

What Is the Market?...