Boost Your Brand

By David Port of Entrepreneur.com



Inventor Michael Boehm's instincts told him the concept he had been shopping to various manufacturers -- a portable contact grill that cooks food items faster and more healthfully -- had great promise. So why couldn't he find a corporate partner to help take the product to market?

It was 1993, and Boehm had spent a year fruitlessly searching for someone to buy into his idea. Rather than back-burner the grill, he decided what the concept needed -- not only to land corporate backing but to resonate with consumers -- was some star power.

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