Cities Weigh Fiscal Benefits of Spring Break

Twenty years ago, spring-break destinations like Fort Lauderdale, Fla., and Palm Springs, Calif., passed sweeping ordinances to discourage visitors who were thought to bring more havoc than hard dollars.

The party moved to places like Cancun, Mexico, and Daytona Beach, Fla. Fort Lauderdale watched its annual spring break crowd go from a peak of 350,000 college visitors in 1985 to a mere 10,000 in 2006, according to the Greater Fort Lauderdale Convention and Visitors Bureau.

Now faced with ghostly hotels and half-empty restaurants, cities are weighing the financial benefits of hosting the party. Palm Springs' tourism office is trying to lure students back, sending text messages to 55,000 18- to 27-year-olds to tell them the city was the place to be for spring break. ...