Anheuser-Busch To End NHRA Sponsorship

ST. LOUIS (AP) — Anheuser-Busch ended its sponsorship of the NHRA on Monday.

The St. Louis-based division of Anheuser-Busch InBev also announced that it will end its 30-year relationship with Kenny Bernstein Racing's NHRA team. The brewery said the three-decade relationship was the longest in motorsports history, eclipsing STP's 28-year sponsorship of NASCAR's Richard Petty.

Dan McHugh, the brewer's vice president of media sponsorship, said Anheuser-Busch is looking at different ways to reach a new generation of consumers who haven't yet tried Budweiser. ...