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Future Winners and Losers: What to Look For

Stock quotes in this article: WPO , GOOG , TWX , VIA , CBS , BBY , DIS  

As a follow-up to "Future Financial Winners and Losers" and "Retailers and Restaurants: Future Winners and Losers," let's take a step back and look at some of the characteristics of companies that might survive the current financial crisis and those that might wither away in the future.

I will use the media and entertainment sector as the backdrop for my analysis.

So, what are a few big forces that help determine future winners and losers? Here are three.

1. Societal Changes

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