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Tech Winners and Losers: Google Ads Up

Stock quotes in this article: AAPL , GOOG , PALM , IBM , RIMM , DELL , T  

Tech-stock investors had reason to cheer Wednesday after a second consecutive day of gains for the sector, lending credence to the notion that tech may be the market's new safe haven.

Shares of Google(GOOG Quote) finished up 3.2% to $317.91 after the Internet company announced it would finally put its formidable data-gathering power to use in targeted ads, joining such firms as Yahoo!(YHOO Quote) in the practice of aiming ads at people based on what Web pages they view. Yahoo! shares also ended on a positive note, up 1.2% to $13.39.

Motorola(MOT Quote), buoyed by a positive analyst note, finished the day up 3% to $3.49. Research In Motion(RIMM Quote), also in at least one analyst's good graces, closed up 3.5% to $40.34. Palm(PALM Quote) rose 6.4% to $7.36. iPhone maker Apple(AAPL Quote), which got a lift after introducing a new iPod shuffle, rose 4.6% to $92.68. Nokia(NOK Quote) shrugged off a report from Gartner that it had lost market share in the fourth quarter, rising 5.3% to $10.22. ...

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