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Shopping Comparison Engines Will Boost Sales

Stock quotes in this article: GOOG , YHOO , WMT , ODP , SNE  

By Derek Gehl of Entrepreneur.com



Customers viewing results on a comparison shopping engine are twice as likely to convert into sales. That means if you haven't already submitted your site and products to the Web's top shopping comparison sites, you're missing out on a ton of high-converting traffic.

Essentially, shopping sites are mini search engines that put shoppers in touch with a wide variety of products. Shoppers can search by product category or keyword to bring up a list of products from a variety of merchants. Many shopping engines allow searchers to compare characteristics such as price, product ratings or customer reviews.

Chances are you've landed on one of these sites before, if only by accident. In fact, a majority of shoppers find shopping engine listings while searching on regular search engines such as Google (GOOG Quote).

The big search engines love these shopping portals because they're:...

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