Morgan Stanley: Don't Forget We're A Bank

The market may not believe Morgan Stanley (MS Quote) is a bank, but it's sure trying to act like one.

The newly-minted bank holding company on Wednesday put out an unusually populist press release touting the speed with which it has been beefing up its deposit base. The press release highlighted its "broad range of personal banking services," including $3 billion in CD deposits raised in the last four weeks alone, and "ATM access in more than one million convenient locations worldwide."

"We want to raise awareness about the products we offer on the banking side of the business," says spokesman Mark Lake. ...