Google May Advertise Itself, Report Says

SAN FRANCISCO -Google(GOOG Quote) is reportedly considering a push toward paid advertising, which would mark a significant departure from its long reliance on word of mouth to promote its brand.

According to sources who spoke with the Wall Street Journal, the Internet giant has held discussions with several Madison Avenue advertising agencies, including Wieden + Kennedy, about new ways to boost its profile.

The Journal points out that Google has already worked with Wieden + Kennedy for an advertising campaign in Japan, which included outdoor and online ads under the banner, "100 Things You Can Do with Google." ...