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Microsoft Gets Crafty With Online Search
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Microsoft (MSFT Quote) is getting crafty in an attempt to boost its online advertising business, launching its SearchPerks! promotion to reward people using its own search products in combination with Internet Explorer.
SearchPerks! is also a swipe at Google (GOOG Quote), which generates the bulk of its revenue from online advertising, and Yahoo! (YHOO Quote), a recent Microsoft acquisition target.
The promotion is similar to airline miles, offering "tickets" or points for users searching via different Microsoft products, such as Live.com, Windows Live Hotmail and Windows Live Messenger. Users, who can accrue up to 25 tickets a day, can redeem these for awards such as music downloads, golf balls and cookbooks. ...
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