Get Your Business Cards 2.0

You know the digital revolution is serious when business cards go high tech.

London-based Moo.com, a mail-order printing company, is chiseling out a compelling small-business niche: customized business cards and other marketing material made in small batches. You can run as few as 50 cards, each printed with its own image or information.

I tested the service. Our resident technophobe, Nick, and I designed and created a set of cards. My verdict? Moo.com cards are perfectly reasonable. But expect a reasonable-quality hit compared with high-run, traditional, custom-designed and -printed cards and collateral. ...