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Nokia Expects Market Share to Slip

Stock quotes in this article: NOK , MOT , QCOM , ERIC  

Shares of Nokia (NOK Quote) tumbled Friday after the handset maker said it expects its market share to slip in the third quarter because of weaker consumer confidence in multiple markets.

The Finnish mobile-phone giant said a decline in market share in the third quarter is from multiple factors, including the company's decision to not meet certain aggressive pricing of its rivals. Nokia also cited overall market competition and the temporary impact of a slower ramp-up of a mid-range Nokia device.

"Nokia's strategy is to take market share only when the company believes it to be sustainably profitable in the longer term," the company said in a statement. "Nokia has not broadly participated in the recent aggressive pricing activity -- as it believes that the negative impact to profitability would outweigh any short-term incremental benefits to device unit sales." ...

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