Advertising for Dollars and Senses

Written by Susan Gunelius of entrepreneur.com.

The key to writing effective copy is crafting compelling descriptions to make consumers think they can't live without the product being advertised. Copywriters use a wealth of adjectives and descriptive phrases to personalize a product and give it meaning. The most successful copywriting uses descriptors that appeal to consumers' five senses of smell, touch, taste, sight and sound.

Create the Consumer Experience

...