Microsoft Still Plugging Away Online
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SAN FRANCISCO -- Microsoft's(MSFT Quote) acquisition of a European consumer Web site Friday filled in another piece of the puzzle in an online strategy that has perplexed investors.
Microsoft's agreement to buy Greenfield Online(SRVY Quote) for $486 million, or $17.50 a share in cash, complements its U.S.-based Live Search Cashback program, announced in May. Greenfield owns Ciao.com, a European price-comparison, shopping and consumer-reviews site.
Shares of Microsoft were down 42 cents, or 1.5%, to $27.52.
Adding Ciao.com to Live Search will tie into Microsoft's overall search strategy, says Matt Rosoff, analyst with Directions on Microsoft. The company recently said it would improve its ability to answer search queries for products to buy online and advance its competitive position in Europe. ...
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