GM Focuses on Digital Advertising

It should be an easy procedure, right? To take what someone else wrote and transpose it? But in the hands of the business media, even regurgitating someone else's work is occasion to confuse and mislead the savvy investor.

Take this article about General Motors(GM Quote) and advertising from The Wall Street Journal and look at how Reuters butchered it.

Here is the Journal's headline: "GM Won't Buy Advertising Time For 2009 Oscars".

If you give in to the temptation to read only the headline, you might naturally assume that General Motors' business has turned so lame and cutbacks so severe that the company is not advertising (or, in this case, sponsoring) television's showcase events -- which means that it has obliterated its advertising ambitions. End of discussion. ...