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Small-Biz Lessons From the Kindle's Success

Stock quotes in this article: AMZN , AAPL  

When Amazon(AMZN Quote) debuted its Kindle electronic reader last year, a few high-profile fans signed on (thanks, Stephen King!).

But the overall reaction was doubt mixed with defensiveness: How dare Amazon try to replace paper books with a soulless machine! How could squinting at a computer screen possibly compare to curling up with a favorite novel?

Launching the Kindle was a big risk for Amazon, and it looked like it might not pay off.

Until this week. ...

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