10 Tips for Marketing to Women

Although they represent half of the population, women are the primary decision-makers in most American households. According to the Yankelovich Monitor, women make 85% of all consumer purchases, including new homes, computers, vacations, healthcare, and food. Although many households have both partners working, women spend 80% of the combined income.

So, ignoring women customers can be detrimental to your bottom line. But before you try to target them, here are 10 essential tips to always keep in mind:

1) Be honest

Making your product pink or pretty isn't going to win over the ladies, says Lisa Johnson, CEO of Reach Group Consulting. Unless it has something to do with their bodies and biology, don't try using that line. ...