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JetBlue: Sleepy? Try Our $7 Pillow

Stock quotes in this article: JBLU , LCC , DAL , LUV  

In the airline industry's continuing search for new revenue sources, JetBlue(JBLU Quote) has come up with a new one.

The innovative New York-based carrier says it will level a charge for pillows and blankets -- something no other major carrier does, at least not yet.

For $7, passengers can buy a kit with a pillow, a fleece blanket and a coupon good for $5 off purchases at Bed Bath & Beyond. The pillow is made by CleanBrands LLC from a fabric that blocks micro-toxins. ...

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