Social Networking Can Be a Friend Indeed

A growing number of small-business owners are tapping into a vast array of social-networking tools to gain new customers, connect with their peers and share advice about common problems.

A host of networks, blogs and forums for small-business owners have sprung up over the last year, with several small start-ups joining the ranks of established sites like LinkedIn, Facebook, MySpace and Friendster. Visitors use the sites to post questions and answers, make connections with distributors and suppliers, hunt for employees or show off their products for potential customers.

Visa(V Quote) recently launched a small-business network on Facebook, which now has more than 80,000 small businesses as members. Visa is offering $2 million in advertising credits for small-business owners who join.

The credit-card company says it wants the network to become a "one-stop resource" that can "empower small business owners to expand their customer base, manage their business better and exchange ideas with other businesses and trusted advisers." ...