Steve Jobs Nails It Again, and Again

Apple's (AAPL Quote) iPhone 2 (or "iPhone 3G"), which goes on sale Friday, is a Steve Jobs' product par excellence: brilliant, affordable and lust worthy -- and also deeply uncompromised.

As I detail in my book about Steve Jobs, Inside Steve's Brain, Jobs has turned his personality traits into unique business processes at Apple.

Jobs' deep-seated perfectionism, for example, has created at Apple a culture of exhaustive product prototyping. On average, most companies prototype new products half-a-dozen times, but Apple's designers and engineers prototype new products hundreds of times. The endless prototyping ensures the products are up to Jobs' high standards, but also means that potential problems are discovered and worked out. ...