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Small Biz: Change Your Logo Like Wal-Mart?
Stock quotes in this article:
WMT
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When you're the country's biggest retailer, everything you do gets analyzed obsessively.
So it's no surprise that when Wal-Mart(WMT Quote) debuted a new logo this week, marketing and design experts began decoding the meaning behind it.
If your small business is considering redoing its logo, you could take a lesson from what everyone's saying about the change from the Arkansas-based behemoth.
For instance, a logo alone won't reinvigorate your company. But, as in the case of Wal-Mart, it can be an important step in an overall transformation. ...
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