Small Biz: Change Your Logo Like Wal-Mart?

When you're the country's biggest retailer, everything you do gets analyzed obsessively.

So it's no surprise that when Wal-Mart(WMT Quote) debuted a new logo this week, marketing and design experts began decoding the meaning behind it.

If your small business is considering redoing its logo, you could take a lesson from what everyone's saying about the change from the Arkansas-based behemoth.

For instance, a logo alone won't reinvigorate your company. But, as in the case of Wal-Mart, it can be an important step in an overall transformation. ...