Shares of ComScore(SCOR Quote) were down $5.72, or 20.7%, to $21.98 after Google(GOOG Quote) introduced a free media planning tool for advertisers called Ad Planner which gives ad buyers information about sites that their audience is most likely to visit.
Wachovia(WB Quote) also provided a spark to the sector, as reports emerged that the Charlotte, N.C.-based bank hired investment bank Goldman Sachs(GS Quote) to advise it of its options on its decimated loan portfolio. Wachovia said that Goldman will "perform analytics on our loans to evaluate various alternatives." Wachovia jumped 5.3% to $17.82 and Goldman rose 2.2% to $182.47.
Virgin Mobile(VM Quote) lost 45 cents, or 13%, to $3 after it said it will offer unlimited calling for $79.99 a month. The plan is lower than that rivals AT&T(T Quote) and Sprint's(S Quote). ...
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