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GameStop to Stop Zune Sales

Stock quotes in this article: GME , MSFT , AAPL , BBY , TGT , WMT  

Updated from May 22

SAN FRANCISCO -- Video-game retailer GameStop(GME Quote) has decided to stop selling Microsoft's(MSFT Quote) Zune players at its stores due to what it sees as insufficient demand from customers.

The move is unlikely to affect GameStop, whose sales come almost completely from video games but it puts up another hurdle in Microsoft's attempt to grow Zune sales.

"We have decided to exit the Zune category because it just did not have the appeal we had anticipated," said a GameStop spokesperson. "It (also) did not fit with our product mix." GameStop made the decision about a month ago. GameStop said it will sell Zune players online until it clears out its inventory. ...

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