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Activision Takes on a Mega-Merger

Stock quotes in this article: ATVI , MSFT , SNE , DW , ACBGX , ERTS , THQ , MWY  

SAN FRANCISCO -- Video-games publisher Activision's(ATVI Quote) blowout fourth-quarter result has crowned the company the star of the industry but the company's biggest challenge lies ahead.

Over the next few weeks, Activision hopes to close its merger with Vivendi Games that will create a new $18.8 billion entity called Activision Blizzard.

The challenge for Activision will be to integrate the two companies successfully and leverage the opportunities available to the combined entity without changing their creative structure, says Thomas Tippl, the company's chief financial officer. ...

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