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Open Book: How to Grow Your Business in Turbulent Times
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I've been asked why I'm introducing my new book, Outsmart!: How To Do What Your Competitors Can't, during a time of economic challenge.
Can companies even think about growth now?
Frankly, this is a time when really smart companies can grow.
But growing during a recession
requires either finding new opportunities -- markets, products or services -- or poaching your competitors' customers. If you're ambitious, you have no choice but to outsmart the competition.
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