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Four Tips for Understanding Earnings Reports

Stock quotes in this article: AA , M , RT , AAPL , GOOG , MSFT , AMZN  

With Alcoa's (AA Quote) earnings report on Monday, April 7, the latest quarterly earnings season has officially kicked off. (To listen to Alcoa's April 7 conference call, click here.)

So as an investor, how prepared are you for the ensuing cycle of company reports and conference calls?

Following up "Beginner's Guide to Earnings Calls," "Five Missteps to Avoid in Earning Season" and "Conference Calls: The Good, the Bad, the In-Between," this installment of The Finance Professor will focus on how to identify deceptive and confusing aspects of corporate earnings reports and conference calls.

1. Understand Time Frame Comparisons ...

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