Heat Is on Starbucks
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Updated from 12:47 p.m. EST
SAN FRANCISCO -- Now that Howard Schultz has taken back the reins of coffee giant Starbucks(SBUX Quote), the question remains: What next?
Schultz, Starbucks' founder and chief executive from 1987 to 2000, earlier this month replaced Jim Donald as CEO of the company. In comments to analysts following his appointment, Schultz pledged to repair the damage caused by the chain's rapid growth, which is now taking a toll on sales.
How exactly he plans to do that should become more clear on Wednesday, when Starbucks reports its fiscal first-quarter earnings after the closing bell. Schultz is expected to elaborate on some of the changes he's alluded to, which include slowing store growth in the U.S., as well as restoring Starbucks' brand image. ...
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