Get Ya Noo Yawk Ice Cream Here

	Controversial Flavor

Most entrepreneurs still adhere fervently to their dos and don'ts. But those who rebel find that breaking the rules can pay off royally.

Company: 5 Boroughs Ice Cream

Rule it broke: Don't poke fun at your customer base.

Why it likes being bad: Distribution at 40 locations, up from 6 last year, including select Whole Foods Markets(WFMI Quote)

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Politicians risk career suicide by making fun of their constituents -- Imagine the fallout if a West Virginia senator cracked redneck jokes.

Similarly, entrepreneurs who poke fun at their customer base take chances with their future success.

"A standard business rule is to avoid insulting your potential customer base," explains Romney Williams, president of small business consultancy Entrepreneur Launch Group, LLC.

"Your biggest risk is offending someone who is looking to pick a fight."

Rude New Yorkers

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