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Google's Secret Weapon

Stock quotes in this article: GOOG , YHOO , MSFT , IACI  

Google(GOOG Quote) already dominates the booming search market.

And it figures to extend that lead by exploiting a data advantage that allows it to deliver superior search results and attract even more users.

Having an increasing share of searches run on its search engine is an important, and often overlooked, advantage it has over competitors such as Yahoo!(YHOO Quote) and Microsoft(MSFT Quote). ...

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