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Franchising's Sinister Side: Vanishing Ad Dollars

Stock quotes in this article: WMT , DPZ  

On the surface, franchise expansion means it's time to pop the champagne.

But this is often when things turn ugly for the company's frachisees.

Franchisers love their national advertising funds. In theory, each franchisee pays about 2% of gross revenue to this national pool with the assurance that they will reap the benefits.

In a perfect world, this means equal and effective marketing for all. ...

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