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Black Friday Sets Tone for Promotional Holiday

Stock quotes in this article: M , WMT , AAPL , JCP , KSS , ANN , LTD , ARO  

SAN FRANCISCO -- While "Black Friday" isn't the make-or-break day for stores that it used to be, it will provide retailers a glimpse into their future.

So far, that future looks to be a highly promotional one.

Several companies have already offered bleak predictions for the holidays, cutting their guidance ahead of the busiest shopping season of the year following lackluster sales in September and October. Among the pessimists are Macy's(M Quote), J.C. Penney(JCP Quote), Kohl's(KSS Quote) and AnnTaylor(ANN Quote). ...

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