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A parade of industries are hopping on the environmental bandwagon by concocting a "greeny," an award for strides in sustainability by one of their own.
Greenies -- like the one awarded for bottled water -- are about as meaningful as, let's say, an Oscar for the smallest Hollywood ego.
After all, how noteworthy is it to be the greenest company in a decidedly ungreen sector?
The latest of these awards came when the LA Auto Show and the Green Car Journal announced five nominees for Green Car of the Year. The judges enlisted give the award environmental cred. They include representatives of the Sierra Club, the Worldwatch Institute, the Ocean Futures Society and the World Resources Institute. ...
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