Hulu's Code Quickly Cracked

With Hulu.com still in the opening days of its test launch, only select users with an invitation can watch ad-supported video content at the site. Others, however, are getting ad-free access to it elsewhere.

Hulu, formed through a partnership between General Electric(GE Quote)-owned NBC Universal and Rupert Murdoch's media empire, News Corp. (NWS Quote), went live with its beta test on Monday. It offers free viewing, with advertising, of full-length films and TV shows from the media giants, and has been billed as a rival to Google's (GOOG Quote) popular YouTube video site.

Meanwhile, Hulu video clips were available on Thursday on Premity.com, the Web site of a start-up company based in Ventura, Calif., that sells software to facilitate online coupon campaigns. ...