Clorox Picks Up Burt's Bees

Clorox (CLX Quote) is looking to add some buzz to its product lineup.

The consumer-products maker agreed to buy Burt's Bee's, a maker of natural personal-care and beauty products, for $925 million cash. For Clorox -- whose products include its namesake cleaner, Glad trash bags and Hidden Valley salad dressing -- the deal marks its first foray into the personal-care space.

Clorox said the purchase aligns with its strategy of seeking growth from consumer "megatrends" in health and wellness, sustainability and convenience.

Burt's Bees makes more than 150 "earth-friendly" personal care products, with items like Beeswax Lip Balm and Orange Essence Facial Cleanser. It's estimated to have about $170 million in customer sales in 2007. ...