Small Business, Large Clients

This article was written by Laura Tiffany of Entrepreneur.com

Does size matter? It's a cheeky question, but also a valid one. As a small company, can you take on a large corporate client and serve them just as well as -- if not better than -- a big vendor can?

Michael Fallone can offer a resounding "yes" to that question. After all, he and his co-founder, Doug Bartow, 39, and just four employees developed the design and creative foundation and executed many of the elements for the Harry Potter & the Deathly Hollows U.S. marketing campaign.

A self-promotional mini-poster got Fallone's creative agency, id29, in the proverbial door at Harry Potter publisher Scholastic. Serendipitously, Scholastic's creative director plucked the poster from the mailroom where it was wallowing, as it was addressed to someone who no longer worked there....