Why would you name your health care company after a goddess of war? In the case of Athenahealth (ATHN Quote), which went public last week with one of the best first-day performances in some time, it seems the battle is being waged against the misguided titans of the managed-care industry.
Or as CEO Jonathan S. Bush said in Entrepreneur magazine, "The prudent warfare is using technology to get large, impersonal insurance companies to pay their claims properly."
So far it looks as if Bush, and fellow Booz Allen Hamilton alum Todd Park, have turned Athenahealth into one of the very few who are winning the battle. The company's Web-based approach to claims management helped push the company's offering price from the initial $14 to $16 a share range to the final offering price of $18 a share. ...
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